Ad agencies will go out of business if they don’t change these 4 crucial things

Forbes logoWriting in Forbes, Keenan Beasley says that Ad agencies are really struggling: declining ad spend budgets, more media to work within (remember when it was just print, TV and radio?), the all time problem of demonstrating concrete value for ad services, and so on.

The solution, he argues, is to disrupt the traditional advertising agency model, and radically rethink 4 approaches to agency work.