SA Film industry contributes R3.5 billion to the economy

Arts Minister Paul Mashatile said on Friday that the SA film industry contributes R3.5 billion to the economy, and that it provides employment to more than 25 000 people. Speaking at the release of a study on the economic impact of the South African film industry, Mashatile also added that Government was in the process of converting…

SA Film Industry’s domestic film production growing

South African films are slowly grabbing a foothold in  terms of cinema distribution, and are earning more money at the box office, according to the Hollywood Reporter. Local  films have historically typically made up 5% of the SA box office, but had moved up to 11% in 2012. About 22  local films were released in…

Canon cameras score Technical Image Press Association awards

Screen Africa reports that many Canon cameras have scored awards from the Technical Image Press Association (TIPA). Amongst the awards are Best  DSLR Entry Level for the 100D; Best DSLR Expert for the 6D; and Best Video DSLR for the 1DC. The awards panel, made up of editors from 28 of the world’s leading photography and imaging…

Busting the marketing myth: Consumers don’t give a shit about advertising

Writing in the Daily Maverick, Brett Morris, the Executive creative director of Ad agency Draft FCB, says plainly that consumers just don’t care about advertising. The fact that people are less and less likely to engage with advertising, due to the many ways they now have to filter it out, means that advertising needs to…

The cameraman – not the camera – maketh the picture

Cinematographer Ryan Walters writes about why he ditches his 4K cameras – including a RED One and an Epic – in favour of the Canon C100 – a move that that would seem like downgrading to a lower spec camera. Walters robustly renews the point that creating great imagery depends on the cameraperson using their…

New Dolby sound system Atmos pushes surround sound even further

Jeff Smith’s exhaustive article explains the tech behind, and the roll-out of Dolby’s new Atmos sound system to just a few cinemas in the US. The new system pushes surround sound to 64 channels – a leap forward from the 7.1 systems currently found in a very few ultra-well equipped cinemas. Smith notes that the…